Mexico's third-richest person sent out a centre-warming New Yr message to Bitcoin (BTC) enthusiasts on Christmas Eve. Ricardo Salinas Pliego recommended moving away from fiat money and buying Bitcoin in a two-minute festive video.

He gives three pieces of advice to his 957,200 followers on Twitter as part of his Christmas and New Year bulletin before asking his followers to retweet and share:

"Steer clear of fiat coin. Whether information technology'due south the Dollar, the Euro, or the Yen –information technology's still. It's faux money made of paper lies. Central banks are producing more than e'er."

He pauses before pointing to the camera to say, "Invest in Bitcoin!"

In front of a golden Christmas tree, the other two "presents" of advice Salinas left his followers were to let become of jealousy and to believe in oneself, particularly when pursuing freedom and innovation.

Information technology's no surprise that Salinas promotes investing in BTC. Every bit a prominent Bitcoin evangelist since 2022, his Twitter bio describes himself simply as a "Mexican businessman and Bitcoin holder."

Salinas aims to make Mexico's second-largest retail bank, Banco Azteca, the first lender in the land to do business organisation in BTC. However, Salinas, chairman of the banking company's parent company, Grupo Salinas, was left disappointed in June this yr.

In response to his ambitious plans, Mexico's primal bank stated that cryptocurrencies similar Bitcoin are non legal tender and are prohibited from use in the country's fiscal organization. In September this year, Alejandro Díaz de León, governor of the Bank of Mexico, dismissed BTC as a reliable legal tender, citing cost volatility every bit a major roadblock toward full-fledged adoption.

Related: 'Absolutely right' to think of Bitcoin as the new golden — United mexican states'southward 3rd richest human being

Information technology'southward unlikely to deter Salinas. He has been orange-pilling United mexican states'southward 128 meg people since the summer, and in an interview with Cointelegraph in Jan this year, he shared his conviction for BTC every bit a non-confiscatable asset.

In the interview, he also alleged that he first bought BTC at $500 in 2022 through Grayscale, saying that by 2022, it had been one of his "best investments ever." He has also tweeted in favor of Bitcoin remittances, which could be a potential $40-billion market for Mexicans sending cross-border payments to the United states of america.